• Enterprise resource planning (ERP) — This is a system of many SaaS applications most suited for big organizations
• Accounting and invoicing — Some SaaS companies focus on billing and invoicing services. Others offer a full range of financial tracking and reporting services.
• Project management — Software can help collaborators communicate and stay on track.
• Web hosting and e-commerce —  Remote servers can handle everything a business needs in its online presence.
• Human resources — SaaS companies can offer tools to track employee hours, manage payroll, schedule and manage the hiring process.
• Data management — SaaS products can help analyze and secure a company’s data.

1. Stability and Predictability

It is much easier to predict revenues basing on regular subscription fees.

SaaS business model lets you monitor all incoming invoices, contract expiration of particular clients, changes of subscription plans etc. The risk of sudden revenue decrease is minimized, so it would be much easier to develop your marketing strategy.

2. No Piracy

As a SaaS vendor you do not sell a license for your software, you only deliver it to your customers on a pay-for-use basis or as a subscription based on use metrics. In SaaS models the cloud becomes a platform for data that is accessible only to paying customers. It declines the risk that someone would pirate your software, as you manage servers that host your data.3. Easier Expansion to Foreign Markets

You do not need re-sellers or middlemen to help you in distribution in the SaaS business model. As your product is an Internet-based application, the only thing you need to market it globally is the access to the Internet.

4. Service Delivery Automation

The best thing about operating in the SaaS model is its automation. The system works 24/7, so you can gain new clients at every moment of the day. There will always be a significant bunch of clients that enter your website and buy a subscription plan at once without any question. It means that you get revenues even when you and your whole staff sleep.

5. Network Effects

This industry is under a substantial influence of word-of mouth marketing. The more people use a tool, the more prospects plump it up. Customer decisions are heavily based on recommendations of influencers, bloggers and opinion leaders.

6. Easy Customisation

Each user can easily customize applications to fit their business processes without affecting the common infrastructure. These customizations are unique to each company or user and are always preserved through regular upgrades, with less customer risk and much lower adoption costs.

A report shows that the number of software-as-a-service (SaaS) startups in India have almost tripled in the last five years – from 3,000 in 2014 to 8,336 in May 2019, and this number is only expected to grow. India currently accounts for 2.6 percent of the global SaaS pie.

According to a joint report by Google and US-based VC firm Accel, by 2025, India is likely to become a $10 billion revenue industry with an eight percent share of the global SaaS.

With this global backdrop, India continues to bring new SaaS startups to the fore

Here is a list of top 15 SaaS Companies in India:

1. WebEngage

WebEngage is a SaaS startup based in Mumbai, India. It develops marketing automation software for companies. It was initially an onsite engagement tool used by online businesses to engage visitors on their website.

It helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails and more.

WebEngage’s services include:

• Analytics: Get actionable insights about your users, campaigns & channels of engagement

• Segmentation: Group users based on their persona and behavior to maximize your marketing ROI

• Engagement: Converse with users through Push, Email, WhatsApp, Facebook, Web, SMS and more!

• Personalization: Personalize your communication to drive brand loyalty and increase customer delight

• Journey Designer:  Use an intuitive drag & drop interface to map user workflows to lifecycle campaigns

2. Cloudcherry

CloudCherry is a cloud-based customer relationship management (CRM) saas model. It helps brands track and improve customer engagement by mapping customer journeys, collecting omni-channel feedback and measuring its Net Promoter Score.

CloudCherry features a statistical model called the Customer Delight Meter. This model seeks to quantify customer satisfaction with their experience by mapping each step of the customer journey and gathering feedback at every point.

CloudCherry’s services include:

• Customer Journey Map
• Predictive Analytics
• Integrations
• Dashboards
• Actionable Insights
• Text Analytics
• Key Metrics
• Question Builder

3. Visual Website Optimiser (VWO) 

VWO lets Marketing, Product, Engineering, UX & Analytics teams identify growth opportunities 24/7 and act upon them.

It is more than just a technology platform – VWO is backed with a team of optimization strategists, conversion-centric designers & content creators to build a high-impact conversion optimization strategy for your business.

4. Talview

Talview is the fastest software to hire for enterprise employers.

Their Instahiring Platform empowers organizations by enabling “anytime, anywhere” remote processes, automating routine tasks, and reusing data across the hiring process. The software’s AI-enabled video interviewing and cognitive remote proctoring features as well as the advanced assessment solutions leverage best-in-class NLP, Machine Learning, Computer Vision and Video Analytics capabilities.

Talview’s services include:

• Asynchronous and Live Video Interviews
• Online Examination
• Talent Acquisition
• Talent Management
• Behavioral Insights
• Remote Proctoring
• Virtual Machined-Based Simulations
• Recruitment Marketing

5. Whatfix

Whatfix is a SaaS based platform which provides in-app guidance and performance support for web applications and software products. Whatfix helps companies to create interactive walkthroughs that appear within web applications. Whatfix has offices in San Jose, California and Bengaluru, India.

The guides created with Whatfix can be in multiple formats including articles, videos, infographics, charts, slideshows, and scripts. This not only makes it easier for the businesses to make their customers understand their work, but also allows the users to cater to the varying preferences of their customers.

6. Freshdesk

Freshdesk is designed to meet the demands of both small businesses and large companies. With it, users can broaden their reach through launch multi-channel support, streamline operations using automation tools, increase productivity through gamification, as well as reinforce customer support efforts using self-service portals.

With Freshdesk, you can realize your vision of operational efficiency for your agents. It includes a quality ticketing module that lets you convert every transaction into a ticket. Its integrated multi-channel support ensures that you no longer have to overwhelm yourself with so many tools to navigate.

7. Zoho

Zoho Books is a smart accounting system designed for growing businesses.

Generally, it can be described as an intuitive accounting solution designed for small businesses to handle their finances and to remain on top of their cash flow. It is very simple, easy-to-use, and able to help you make intelligent, data-based decisions. It is also the pioneer accounting product of a reputed software provider, which eliminates all worries related to up time, support, or security.

Zoho has a wide range of services that include contact management, project time tracking, online payments, invoices, inventory management, invoice templates, expenses, automatic bank feeds, mobile apps, purchase order, collaborative client portal, exhaustive reports, sales order, accounting and tax.

8. Byju’s

BYJU’S – The Learning App is the common brand name for Think and Learn Private Ltd, a Bangalore-based educational technology (EdTech) and online tutoring firm founded in 2011.

The main focus is on mathematics and science, where concepts are explained using 12-20 minute digital animation videos. BYJU’S reports to have 33 million users overall, 2.2 million annual paid subscribers and an annual retention rate of about 85%.The app purports to tailor the content provided to the individual student’s learning pace and style. The company also introduced Disney BYJU’S app for kids from classes 1 to 3 in 2019 to impart elementary learning using Disney’s characters.

9. Leadsquared

LeadSquared is a cloud-based sales execution and marketing automation solution for businesses of all sizes. Since 2011, LeadSquared has been working with over 1000+ companies to transform their selling process with their award-winning software, services and support.

Comprised of Customer Relationship Management (CRM), Marketing Automation and Field Force Automation, LeadSquared gives the companies the tools they need to Grow Faster.

10. Freshsales

Freshsales is a cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers.

Key features include one-click phone, sales lead tracking, sales management, event tracking and more. Users can also send personalized bulk emails from the solution, and then monitor activities on these emails. The inbox automatically prioritizes emails from contacts and leads that are waiting for a response.

Freshsales integrates with Freshdesk, Segment event tracking and Google Calendar. Services are offered on a monthly subscription basis that includes support via phone and through other online resources.

11. AgileCRM

Agile CRM is a robust cloud-based customer relationship management software that integrates core functionalities of sales, marketing, service, and web engagement platforms into a single unified solution.

Agile CRM offers a massive set of features including project management, contact management, scheduling, sales and marketing automation, customer service, email tracking, landing pages, and social media marketing to name a few.

With Agile CRM, users have a unified platform that puts all the information as well as people on a single page, streamlining their tasks, enhances communication and collaboration, and greatly improves productivity and output both at individual and collective levels.

Agile CRM offers features like:

• Contact Management
• Deal Management
• Telephony
• Appointment Scheduling
• Project Management
• Gamification
• Marketing Automation
• Landing Page Builder
• Email Tracking
• Email Marketing
• Ticketing

12. Chargebee

Chargebee is a cloud-based subscription billing solution that is comprehensive and at the same time elegant. It has an intuitive interface, letting your sales and support team to handle customer billing efficiently and easily.

Chargebee provides small and emerging businesses the option to automate the billing process to run subscription services.

With Chargebee, you can automate your recurring billing and quickly be on top of things because the tool allows you to gain a quick snap shot of revenue numbers and user base. It has added features such as flexibility to change pricing, provide discounts, and run promotions without the need to look for a developer. It also automates most of the back-end operations by automating the workflow for invoice generation, payments collection, and follow-ups such as discount management for sales and marketing teams.

Chargebee offers services like:

• Recurring billing
• Advance invoices
• Invoicing
• Payment Gateway
• Tax profiles/reports
• Customer portal
• Custom user roles
• Themes for hosted pages

13. Exotel

Exotel is one of Southeast Asia’s largest cloud telephony companies. Their aim is to help large businesses streamline and bring efficiency to their voice  communication. They away some of the biggest pain points of traditional systems like EPABX and PBX and allow businesses to use world-class APIs to build a reliable communication  system.

Exotel provides everything you need to build a reliable and efficient business communication system.

14. Kayako

Kayako is a cloud-hosted help desk software that puts all your customer service channels in one place the better and more efficient way to address customer concerns (the classic on-premise Kayako is still supported).

It is rusted by over 50,000 organizations worldwide, used by 131,000 support pros serving 100 million customers, the software can serve a wide range of customer service needs, from small businesses to the largest companies. Among those customers trusting Kayako to provide their help desk services include NASA, De Beers, Peugeut and the American Motorcyclist Association.

With Profitbooks, you can:

• Generate detailed tax reports
• Colloborate with your accountant online
• Record manual journals
• Track business expenses
• Create Unlimited Invoices
• Create Unlimed Products
• Manage Unlimited Customers & Vendors
• Track Inventory Flow
• 45+ Financial Reports and do much more

Final Words

At first, the enterprise software world didn’t take SaaS seriously.

In the last five years, however, that’s changed dramatically as SaaS companies have proved they are able to grow their revenue and customer base through a subscription licensing model. At the same time, buyers are increasingly drawn to the affordability and the familiarity of the web browser-like user interface (UI) that SaaS offers.

Tasks related to accounting, invoicing, sales, planning, pricing and quoting can all be performed through Software as a Service. Businesses may wish to use one piece of software that performs all of these tasks or several that each perform a different task.

Everyone who needs access to a particular piece of software can be set up as a user, whether it is one or two people or every employee in a large organisation.

SaaS offers you substantial opportunities to negate the risks and expense of software acquisition, and to transform your IT Department into a proactive, value-producing part of your enterprise.