How would you feel when the most critical software that you use to run your business suddenly announces that they will no longer serves you?

This is what happened when Intuit QuickBooks announced that they are going to shut down their India business.

As a founder of a competing accounting software (ProfitBooks), I was surprised with this move and was also wondering about what made Quickbooks quit India.

I mean, they had everything at their disposal – right from a big brand name, talented team, access to virtually unlimited capital, domain expertise and so many other things that business owners wish for.

Then what went wrong? Why Quickbooks did not work in India?

Initially, I ignored these questions but being in the same industry, I couldn’t avoid facing it.

So, I started talking to the fellow business owners, CAs, bookkeepers and even some of Intuit’s customers who migrated to ProfitBooks to understand their point of view.

In this post, I’m going to share their opinions along with my views. I will also talk about Intuit QuickBooks business in the Indian market, probable reasons of their exit and the impact of this move on their existing customer base.

Small business owners are known to use all kinds of financial and business management software to organize their accounting and business data. There are established accounting software providers like Tally, Zoho, ProfitBooks in the marketplace to suit this need and one of the most coveted solutions in this domain is Intuit QuickBooks.

Intuit had recently announced that they will be shutting shop on QuickBooks in India on the 31^st of January 2023, after a decade of operations. This date was revised to 30^th April 2023 in line with the end of FY 2022-23, considering customer feedback and requests.

Additionally, the firm no longer accepts new subscriptions for QuickBooks Online, QuickBooks Online Accountant, QuickBooks Time, or QuickBooks mobile apps in India.

This came as a shock to business owners who trusted Intuit for managing their day-to-day finances.

Let’s first understand how it all started..

Intuit QuickBooks India Journey

Cloud accounting, inventory management, cash flow management, and invoicing are all part of QuickBooks’ range of offerings. Through QuickBooks Online Accountant, it also offers chartered accountants an online practice management solution.

Even before QuickBooks was launched in India by Intuit in 2012, it was available for a full year in alpha and beta versions. QuickBooks positioned itself to target 2 million small companies with broadband connections when it entered the India market.

Tally was at that time QuickBooks’ strongest rival, dominating the small and medium business market. We had launched ProfitBooks around the same time and have been witnessing how the Indian marketing is evolving over the period.

Intuit’s India team was in charge of developing a number of the core features of QuickBooks Online Advance products, including the workflow automation platform, reporting platform, roles-based access, power tools for power users, and customization.

Affordability, accessibility, ease of use, and low pricing are a few of its selling points.

When GST regime was launched in India in 2017, all the major players applied to become GST Suvidha Provider (GSP). The objective was seamless GST compliances, but QuickBooks preferred not to participate in this journey inspite of all the financial and technical bandwidth on their side. QuickBooks was among the last product to became GST compliant. It never produced direct integration to GSTN portal. It was bit surprising move from a known name.

The most recent development was the announcement by Intuit India and Visa in March 2020 of a collaboration to boost business offerings for SME clients in India and then the pandemic happened.

QuickBooks in a recent event announced that they would be not accepting any new sign ups starting 1^st of July 2022. All existing paid subscribers are entitled to a free subscription prior to 31 July 2022, to enable continued use through 30th April 2023 with no charges applied. They also advised their customers to download all their data from the site before the said last date of operations.

Their exit raises a lot of questions.

Let’s discuss about some of the possible reasons for this drastic move.

What could be the reason of QuickBooks exit from India?

When I asked other founders this question, I got interesting responses. Sharing their feedback along with my thoughts below.

1.High competition from the regional players

There can be many reasons why QuickBooks never worked in India. One explanation might be that Intuit was finding it difficult to compete with other accounting software products in the highly competitive Indian market.

Many of regional companies offered their software at a cheaper price point than QuickBooks and had offline-line versions of their software.

Several domestic accounting software providers have emerged on the market throughout time, especially after the launch of GST. These indigenous companies may have benefited from promotion by the Atma Nirbhar Bharat initiative of the Indian government.

2.They preferred to focus on other markets

The fact that Intuit is concentrating its efforts on other areas could be another factor. The business may have determined that other markets would be more lucrative for it, therefore it is leaving India to concentrate on those.

Amit Mishra, founder of iMocha said, “Initially market size attracted them to India, however later they found TAM (Total Addressable Market) to be extra small considering readiness to adopt cloud and cultural behaviour.

When company takes the market decision, it is always with a bigger relative context. In this case, it might not prove to be a sizeable addressable market for them”.

3.They failed to understand Indian SMEs

Despite the benefits that this sector presents, it also presents certain difficulties that may be tough to overcome. A one-size-fits-all approach is not practical given the diversity of SMEs, which might include anything from small local grocers to major suppliers.

In order to provide suitable solutions, it is crucial for SME-focused players to possess detailed knowledge of the needs and a grasp of the difficulties.

QuickBooks was missing many India-specific practices like recording TDS when they initially launched in India.

At ProfitBooks, I have a first-hand experience of the challenges faced in Indian market. Indian business owner is very demanding and cost sensitive. People need someone to talk to before making a purchase and need constant hand holding.

4.Revenue from India was not significant

QuickBooks experimented a lot with their pricing. They sold the software from Rs.500/year to Rs.18,000/year.

We lost quite a few customers to them when they were selling the annual package at just Rs.500.

Ankit Dudhwewala, founder of SoftwareSuggest and CallHippo shared the same experience. He said, “They did not bill enough & were giving the product for Rs 500 per year for a long long time.

I think revenue was the primary reason. We should have happily paid 20-25k but they never asked for it.”

5.Accountant’s love for Tally

Every accountant in India had done Tally certification course after graduating from college. Tally’s popularity in the CA fraternity is unparalleled.

Pyanank Agrawal, founder of Housewise said, “Tally is very well entrenched in the CA community. Even if a company wants to shift from Tally to something else, the CA and his staff would rebel. QuickBooks realized that it was not worth the fight”.

Similar experience was shared by Amita, founder of Clairvoyant – “We had QuickBooks and our CA just didn’t like it. They maintained Tally anyway. Even after we changed CA (for some other reason), same thing happened. And we stopped using QB (for India)”.

6.Technology-readiness of Indian market

Even with good internet penetration and digitisation, I feel we Indians have still not warmed up to SaaS products. Indian business owners are still not comfortable paying for a software subscription using credit card.

Then most of the banks in India still don’t offer APIs for transaction feed. Some payment gateways and Neo Banks are trying to bridge this gap but it’s a still long way to go.

Nityananda Rao, founder of ACTouch ERP said, “They underestimated Indian Market and its competitors. They assumed Indian SOHO will be happy to buy WHAT THEY offer and its GOOD. If you give a product FREE, Indian customers will still come and ask for the Customisation.

DIY doesn’t work in India. Many bugs in software. So cost of support was huge and took time to fix.

KDK Software Fiasco – They bought this company for more than Rs 100 crores (KDK product is used by 25,000 CAs), and KDK owner bought it back for 20 Crores.

Indian SMEs wants OFFLINE software, PAY ONCE and NO MORE PAYMENTs.”

What’s really surprising is to me is that QuickBooks decided to exit at a time when Business procedures in Small and medium enterprises, like those in many other sectors, are being increasingly digitalize. This includes bookkeeping, payments, inventory management, and invoicing. SMEs are increasing their technological spending.

According to a research, Indian business IT companies garnered more than $3.2 Billion in financing in 2021 alone compared to $1.6 Billion 2020. Indian Software service firms are also on track to generate $30 billion in sales by 2025 and hold 8% to 9% of the worldwide Service software market.

The departure of QuickBooks will enable its rivals, like ProfitBooks, Zoho and Tally, to gain and expand market share. With enough time in Indian market, these firms are now operating successful businesses. They have an ever increasing, clients and customer base in India and overseas.

Among accounting software vendors, QuickBooks has been the best-known for its user-friendly design, powerful functionality, and wide range of third-party connectors. That’s the reason why QuickBooks was quite a popular accounting tool with small and medium business owners.

At this time when QuickBooks has shut shop in India, there is a huge opportunity that is posed for all the rival companies.

Final Thoughts

The accounting software market in India is increasing by the day, and it’s turning to be heavily competitive. A competitive marketplace is the best for the customers as they are the ones that get the best value for money while the service providers are constantly working on smoothening their services and user experience.

With the exit of QuickBooks, it’s now on the users to find the best alternatives for the accounting needs of their business and then it has also opened doors for the rivals to acquire new customer base.

Zoho has been focusing on Indian business since GST launch and enjoys good reputation among Indian SMEs.

ProfitBooks is around since 2012 and popular for its ease of use. Startups and newly registered businesses choose ProfitBooks as their first accounting software because of the free ‘Startup’ plan. It’s rated highly on software review sites like Capterra.

Tally is loved by accountants and enjoys strong brand recall in the Indian market.

With QuickBooks exit from Indian market, a small business owner will be more cautious while choosing their accounting software.

If you are a business owner, looking for an accounting software, check out these 8 tips for choosing a right software for your business.

And if you are an existing Quickbooks user, check out this Quickbooks alternative in India.

What are your thoughts on QuickBooks exiting India? Please share in the comments section below.

Also Read:-

• Top Financial Mistakes Small Business Owners Make
• How to do Accounting for Small Business
• 12 Tax Deductions For Small Businesses
• Top 6 Free Accounting Software For Small Business

The post Why QuickBooks closed down India business? appeared first on ProfitBooks.net.

Atmanirbhar Bharat Package

(Announcement Part 1 – 13th May 2020)

Honourable Finance Minister of India Nirmala Sitharaman has announced key benefits measures for MSMEs in India with an objective of come stronger in the post COVID19 situation. This is the 1st set of the announcement under Atmanirbhar Bharat Abhiyan.

The fiscal stimulus announced covers many aspects such as financial support to MSMEs, NBFCs and employees of the manufacturing units via EPFO.

The announcement also covers relief to Power Distribution companies, contractors of government agencies, and relief for RERA registered projects.

Let’s understand the measures taken for MSMEs.

1. Rs 3 lakh crores Collateral-free Automatic Loans for Businesses (including SMEs)

Many businesses have increased operational liabilities during the COVID19 period. On one side the revenue has shrunk to as good as nil and on another side the fixed and operational costs are constant.

The announcement of collateral-free automatic loans will immensely benefit the existing borrowers. This financial support will also give the much-needed fuel to restart the business operations.

Following are the key highlights of the benefit:

• Eligible borrowers: Existing borrowers companies having outstanding loans of up to Rs. 25 crores outstanding and turnover up to Rs.100 crore. The borrower should have a “Standard” rating as per the bank’s policies. It means the repayment track record of the existing loan should be proper.
• Credit Line Amount: 20% of entire outstanding credit as on 29.2.2020
• Collateral: No additional collateral required
• Loan Tenure: 4 years
• Moratorium period: 12 months on principal payment
• Rate of Interest: Cap on the interest rate. (It will be most likely to be similar to the existing rate of interest on current loans)
• Last date of avail the benefit: 31st October 2020

To increase the confidence Government has given 100% credit guarantee cover to Banks and NBFCs on principal and interest. This initiative is likely to be benefited to over 45 lakh units. 

If you are already availing any credit facility with your bank and if you are looking at top-up facilities, this is the right time to get in touch with your bank and request for the increase in credit lines.

2. Rs. 20,000 crores Subordinate Debt for Stressed MSMEs

The first benefit is targetted towards the loans which are standard having the timely repayments in the past. The stimulus package has rightly considered credit facilities even for the borrowers where there were few delays or the loans were classified as NPAs.

To meet liquidity requirements for such companies, the Government of India will facilitate the provision of Rs. 20,000 cr as subordinate debt

This facility is likely to benefit  2 lakh MSMEs. 

The government will provide support of Rs. 4,000 Cr. to CGTMSE (Credit Guarantee Fund Trust for Micro and Small Enterprises). CGTMSE will provide partial Credit Guarantee support to Banks.

The Promoters of the MSME will be given debt by banks, which will then be infused by the promoter as equity in the Unit. You can check the eligibility criteria for CGTMSE from this link.

3. Rs 50,000 cr. Equity infusion for MSMEs through Fund of Funds

The government has observed the inability of raising debt by MSMEs beyond a particular level. The MSMEs which are having growth potential and viability will get the support of equity infusion from this corpus.

The method of working of this fund is not yet completely clear and more clarity is expected in the near future on the terms and conditions of availing of these funds. In the recent budget announcement, the honourable finance minister had announced support to start-ups via equity infusion but the actual work on the ground could not be seen.

The government is expected to use Fund of Funds which will be operated through a Mother Fund and few daughter funds. Fund of Funds with Corpus of Rs 10,000 crores will be set up.

Fund structure will help leverage Rs 50,000 cr of funds at daughter funds level.

As a next step, these MSMEs will be encouraged to get listed on the main board of Stock Exchanges.

4. New Definition of MSMEs

The demand for revision in the definition of MSME was pending for long. The low threshold in MSME definition has created a fear among MSMEs of graduating out of the benefits and hence killing the urge to grow.

The investment limit has been revised upwards and additional criteria of turnover also being introduced. Most importantly, the distinction between the manufacturing and service sector to be eliminated.

Following is the existing and revised Definition of MSMEs

To avail the benefits of being MSME, the business has to get registered. The registration process is a aadhar based process and can be done free of cost. Businesses can register as MSME from Udyog Aadhar website.

Know more about Udyog Aadhar and the benefit of registration. 

5. Global tenders to be disallowed up to Rs. 200 crores

Apart from liquidity enhancement measures, the government has taken a step towards increasing the market for MSME in India. Indian MSMEs and other companies have often faced unfair competition from foreign companies. Therefore, Global tenders will be disallowed in Government procurement tenders up to Rs.200 crores

This will be a step towards Self-Reliant India and support Make in India. This will also help MSMEs to increase their business.

General Financial Rules (GFR) of the Government will be amended to disallow global tender inquiries in the procurement of Goods and Services of the value of less than Rs 200 crores.

6. Other interventions for MSMEs

Post-COVID, trade fairs, and exhibitions will be difficult so e-market linkage will be provided for MSMEs so that they will be able to find their market. E-market linkage for MSMEs to be promoted to act as a replacement for trade fairs and exhibitions.

• Fintech will be used to enhance transaction-based lending using the data generated by the e-marketplace.
• The government has been continuously monitoring settlement of dues to MSME vendors from Government and Central Public Sector Undertakings.
• MSME receivables from Government and CPSEs (Central Public Sector Enterprises) to be released in 45 days. Please check master list of Central Public Sector Enterprises.

About ProfitBooks

ProfitBooks is free accounting software designed for small businesses. It offers free tools to create invoices, record expenses and track inventory.

Get your free account now.

Read other popular posts:
10 Funding options to raise capital in your business
Top free software for your business

The post 6 Key Benefits Announced For MSMEs appeared first on ProfitBooks.net.

Village Capital is an early stage investment fund and accelerator – with an aim to engage participating ventures with industry-leading mentors, sector-specific investors, and other leading FinTech companies (financial technology startups). In 2015, they conducted ‘FinTech India 2015’ accelerator program in partnership with DBS foundation and Paypal.

ProfitBooks was one of the 10 FinTech startups shortlisted for this 3 month program which was focused on ventures having intersection of financial inclusion and technology. It was a 3rd consecutive year when ProfitBooks earned a significant recognition. Earlier, ProfitBooks was regional finalists in Microsoft BizSpark in 2013 and had won Hot100 Startups award in 2014.

Throughout the program, the entrepreneurs received mentoring from industry experts and potential investors. At the end of the program, 10 ventures ranked each other in a unique process called peer-­selection.

Here is a list of top FinTech companies in India that participated in this program:

1) Shiksha Finance

Shiksha Financial is an education lending company offering financing for low-income students and the educational institutions that provide education to those students.

Parents can obtain loans to help finance their children’s education. These loans range from Rs. 10,000 – Rs. 30,050 $150 – $450) and must be paid back in 6-10 months. Loans may be used for tuition payments, books, uniforms, or living arrangements. Repayment will be linked to an individual’s cash flow. Private schools can obtain secured loans against assets or unsecured loans for urgent needs. These loans can range from Rs. I Lakh – 73.5 Lakhs (—$1,500 – $110,000) and the life of the loan can range from 6 months to 5 years.

2) Catalyst Labs

Catalyst Labs is a mobile software platform to connect small-scale suppliers in aggregate with agricultural bulk buyers, verifying the variety and grade of the product and assuring quality control to bulk buyers. Catalyst Labs reduces the dead weight loss generated by India’s convoluted network of middlemen between farmers and the market.

Catalyst Labs has created a mobile app for farmers that gives them access to Catalyst Labs’ network of bulk buyers. This saves farmers the ability to negotiate directly with bulk buyers by aggregating small suppliers together to bypass India’s numerous middlemen. Farmers designate a leader that registers with Catalyst Labs through their Aadhar number and inputs all goods to be sold. The goods are then placed on a digital market accessible to Catalyst Labs’ network of buyers. Once a purchase has been made, Catalyst Labs verifies the quality of goods sold before they are delivered.

By linking individuals and businesses to the Aadhar network, Catalyst Labs also provides accountability to producers and more
consistency to bulk buyers.

3) Profitbooks

ProfitBooks is a simplified cloud accounting software designed for the average non-accountant business owner and for accountants in small organizations. It offers tools to create beautiful invoices, record business expenses, track inventory and calculate taxes saving businesses 240 hours each year.

ProfitBooks is growing fast in India and it had 6000+ companies on its platform in Dec 2015. Apart from India, ProfitBooks is increasingly being used by businesses from emerging markets such as Middle East, Singapore, South Africa and Sri Lanka.

Modern businesses like technology startups and eCommerce marketplace sellers prefer ProfitBooks for its simplicity and automation. They have recently integrated payment gateway to help their customers get paid faster.

4) Kyash

Kyash is an online payment gateway enabling e-merchants to accept cash payments.

Kyash provides a payment gateway for eCommerce providers which allows their clients to collect cash up front before delivery. Consumers select Kyash as their form of payment at checkout and are given both an eight-digit code and a list of nearby outlets where they can pay in cash. When they go to a nearby location, usually a convenience store, they give their code to the cashier and pay the required amount. The online merchant is notified immediately via an API that the payment has been made and the order is processed.

5) GyanDhan

GyanDhan is a student lending platform creating a unique approach and a new way of evaluating Students’ credit based on their potential.

GyanDhan evaluates credit-worthiness for talented students by using academic records, IQ scores, target institutions, and other factors in conjunction with traditional determinants of credit quality. In contrast traditional methods rely heavily on credit history and available collateral, which when used as the sole basis for lending decisions, disadvantages and undervalues young borrowers.

Once the process is complete, GyanDhan suggests the optimal terms for each student on their platform, allowing institutional and individual investors to review and bid for students they want to fund. Further, to address the financial institutions’ concern of willful defaults by internationally mobile students, GyanDhan has developed a structure for cross-border credit reporting of loans.

6) StoreKey

StoreKey is a bulk buying program that aggregates the demand of kirana stores (small retailers), bringing them better prices and regular deals, with a long term focus on digitizing these stores.
experience in finance.

StoreKey provides a mobile application where kirana store owners can aggregate their procurement orders with other local retailers, creating greater shipping efficiencies and market power for smaller stores when negotiating with fast-moving consumer good (FMCG) wholesalers.

7) HummingBill

Hummingbill is a Gmail extension that sends automated reminders, increasing on time-collection rates over 25% for services companies and product suppliers/distributors.

The Gmail extension modifies users Gmail Inbox so there is a “Accounts Receivable” and “Accounts Payable” dashboard within their email. This interface fits into their existing workflow and replaces the excel spreadsheet they would otherwise use to manage their Accounts Receivable and Accounts Payable.

8) ftcash

ftcash is a mobile app that allows smafl cash-based merchants to gain access to digital payments systems.

Ftcash has created a digital payments platform that is easy to use, targeting merchants who are still offline. The iOS and Android friendly apps allow payments for both customers and merchants. Through the app, a customer can find a merchant, make an order, and once the order is processed, enter credit or debit card information into the app to make the payment.

Furthermore, the product allows for customers to find merchants specific to their needs whether that is grocery goods, catering needs, or one of many other possibilities. The merchant can also pay bills through the platform, offer incentives like coupons and rewards to loyal customers, and advertise their service.

9) FineTrain

FineTrain is a credit-enabling platform for small businesses, providing lenders with bulk leads supported with accurate business data, which helps lower their due diligence costs.

FineTrain provides a transparent lending platform that allows SMBs and financial institutions to connect. Upon registration, SMBs provide income patterns, past credit history, compliance readiness, and business vintage. Eligibility is then assessed using data-driven analytics specific to the SMB’s particular industry.

If they are eligible for a loan, FineTrain selects the right funding partner among banks or non-banking financial companies (NBFCs). FineTrain underwrites a part of the risk by way of a non fund based instrument to provide credit enhancement on the loans it is recommending to lenders.

10) AirtimeUp

AirtimeUp provides a simple and 2G native application where the village-level retailer can top-up mobile phones or Direct to Home (DTH) accounts of the end users in 60 seconds or less. The AirtimeUp platform has integrated with a renowned carrier aggregator which provides 100% coverage to all mobile operators in India.

The village-level retailer
recharges balances in a web-based application called “AirtimeUp Wallet” as needed and uses the balance to disburse minutes to the end user’s mobile phone or DTH accounts instantly.

The post ProfitBooks Named In Top 3 FinTech Companies In India appeared first on ProfitBooks.net.

Hot100 Awards organised by CORE (Centre of Recognition & Excellence) announced ProfitBooks Solutions Pvt Ltd as winner for 2014!

CORE felicitated innovative & best startups in india in consumer internet, B2B and SMAC (Social,Mobile,Analytics,Cloud) during a ceremony held at Mumbai, Maharashtra on December 12, 2014.
Anoop Mathur, President, CORE says “We are excited for the winners as it is such a great time for Indian startups to scale and advance. I congratulate Mr. Harshal Katre (Co-Founder at ProfitBooks) on winning the elite tag of being Hot100. We had 60 days of campaigning with 19975 votes and 26 Jury members to select the winners, who truly deserve the badge of honour”.

Winners for the 2014 edition of the Hot100 awards are selected from a pool of hundreds of best startups in India by the eminent Jury. Selection is made based democratic online voting basis their technological innovation, team strength, opportunity size, and product value proposition. The Hot100 Awards measures business achievement across the board, championing innovation, enterprise and the people behind the start-ups.

The Hot100 Awards are conceptualized by CORE – Centre of Recognition & Excellence. Start-ups, the discovered Hot100 superheroes had the opportunity to engage with Investors, CIOs – Chief Information Officers (the technology experts), Service Providers like lawyers, patent attorneys & finally the media and press during the celebration evening with over 200+ delegates.

The Hot100 Awards 2014 are supported by presenting partner Netmagic (An NTT Communications Company), associate partners Microsoft Ventures and Amazon Web Services and knowledge partner KPMG.

The Award showcases what technology start-ups have done to advance the computing potential of their applications and technology so that it can be used to drive better efficiency and productivity as well as the outcomes and performance of an organization! Submissions are evaluated based on the stringent guideline set out by awards program criteria.

Sanjay Mehta Jury Member, Angel Investor & Technology Evangelist says “Hot100 winners are potential hidden opportunities for investment. It was tough competition & as jury it was a challenge to pick winners. Angel Investor confidence has been steadily rising in the in India, Hot100 winner list reflects an accelerated pace of growth for technology startups.” Having discovered countless successful technology companies, these jury have the expertise to objectively evaluate the submitted online entry to choose the top companies, teams, executives and products from among the submissions.

Mr. Harshal Katre says “We are proud to win this honour title of Hot100. It showcases our continuous excellence in technology innovation. It is the recognition for our hard work and efforts to build best accounting software for Indian small businesses”.

The post ProfitBooks Wins Hot 100 Startups 2014 Award! appeared first on ProfitBooks.net.

For over a decade now, Engineering Expo has successfully established itself as India’s Largest SME Gathering on Manufacturing & Engineering and continues to be a Powerful driver of technology & investments. The year 2013-14 was witness to a highly encouraging participation from 52 cities across India. With over 87,865 trade visitors, 957 exhibitors and more than 58,712 leads generated, Engineering Expo has affirmed its top position amongst trade fair in this sector.

With nine editions spanning the entire length and breadth of Industrial India, Engineering Expo Pune 2014 is the only show that successfully brings industry associations and business owners on one platform.

ProfitBooks team is excited to participate in this year’s expo which will start on 31st Oct and will go on till 3rd Nov 2014.
Visit us at booth A-11.

Event Details:

Date: 31 October-1-2-3 November 2014
Time: Business Visitors: 10:00 am to 3:00 pm
General Visitors: 3:00 pm to 7.00 pm
Venue: Auto Cluster Exhibition Centre,
Opp. Premier Ltd, Pimpri-Chinchwad. Pune 411019. Maharashtra. India.

Click Here To Know More & Free Registration

The post Visit us at Engineering Expo Pune (31 Oct to 03 Nov 2014) appeared first on ProfitBooks.net.

ProfitBooks team regularly organizes startup events to bring domain experts and startup owners together on a common forum. On 1st August 2014, we are organizing a free workshop – “Skill up to Scale up” along with our knowledge partners.

As a CEO / CXO of your business, it becomes essential to understand many areas apart from your core strength for building an organization. ‘Skill up to Scale up’ is a cluster of entrepreneurs, who aspire to share their core strengths to help fellow entrepreneurs.

Join other high-growth business in this business building workshop, which offers a practical, hands on training on 4 essential building blocks required to scale up your business.

Key areas covered will include – 

1. Customer Lifecycle Marketing, a smarter way to market – by Canvass (http://canvass.in)
2. Highlights of New Companies Act, upgrade your corporate governance – by ALMT Legal (http://www.almtlegal.com/)
3. Basics of Accounts & Finance, a measurement tool if not a profit driver – by Profitbooks (https://profitbooks.net/)
4. The Union Budget 2014-15 Highlights, an entrepreneur focused update for action – by MyMuneemji (http://www.mymuneemji.com/)

This hands on workshop is brought to you by four leading companies including:

Speaker Bios:

Rahul Lakhani – CEO & Co-Founder at Canvass Marketing

Rahul has diverse professional experience from his stints at Google (Silicon Valley), AMD, Broadcom and Gurome (startup) in various engineering, sales, business development, marketing and leadership roles. Additionally, he has served on the advisory boards of several Silicon Valley startups, helping shape their strategy and growth plans.

Rahul’s educational background includes an MBA from The Indian School of Business, B.S. and M.S. degrees in Computer Engineering from the Georgia Institute of Technology (Atlanta, Georgia).

 

 

 

 

R Subashini – Partner at ALMT Legal

Subashini is a partner in the corporate-commercial, banking and finance practice of the firm. Her areas of specialisation include corporate transactional work such as equity and debt funding and legal advisory services involving foreign investment, foreign exchange, company law, securities law and other economic legislations.

She has vast experience in structuring and strategizing to achieve commercial objectives and on drafting contracts for varied business requirements.

 

 

CA Mohnish N. Katre – Co-Founder at ProfitBooks

Mohnish is a Chartered Account with over 9 years experience in the field of Equity research, Corporate Advisory and Financial Software Products. In his advisory practice, he has worked closely with SMEs and large corporate from FMCG, Infrastructure, Health Care, Education, Print Media and Real Estate Sector.

Mohnish has been instrumental in executing key projects for clients in debt syndication, system implementation and new business set up advisory. Mohnish is one of the co-founder at ProfitBooks which is a cloud based accounting application for small and medium businesses. With his diverse experience of dealing with SMEs and Chartered Accountants, he has contributed to the growth of ProfitBooks application. ProfitBooks is serving business owners across industry verticals in SME Segment across India.

 

Harshal Patil – Co-Founder at mymuneemji

A passionate finance professional and a Co-founder at mymuneemji. Harshal is a Masters in Finance (MMS – Finance) from IES Management College and Research Centre. He has over 9 years of experience working with MNC and Domestic research houses including MSCI – Barra and HDFC Securities. His area of expertise spans across industries covering the length and breath.

He has worked on 4 major industries tracking around 35 listed entities. He has played an instrumental role in defining and building key metrics for various industries from a commercial stand point. At Mymuneemji he helps enterprises (including start ups) with their Finance & Accounting piece. Mymuneemji is an innovative, accounting and a compliance service which comes with a qualitative and timely delivery.

 

Event Details:

Date: 01 August 2014
Time: 04:00 pm to 08:00 pm
Entry Fee: FREE !
Venue: Navalmal Firodia Seminar Hall No. 5 – East 505, A-Wing, MCCIA Trade Tower, ICC Complex, 403, Senapati Bapat Road, Pune-411 016 INDIA, Navalmal Firodia Seminar Hall, Pune, Maharashtra, India.

Click Here To Reserve Your Seat For FREE

The post Startup Events – Skill up to Scale up appeared first on ProfitBooks.net.