5 Kickass Cold Email Software

Are you on the hunt for the ultimate cold email software to expand your outreach efforts? Look no further than the cold email solutions that we have mentioned in this article. With its assistance in sending automated cold emails, you can rev up your outbound lead generation game and skyrocket conversion rates.

However, given the variety of cold email software available in the market today, the real problem for an email marketing team is picking the right tool that matches their unique requirements.

In this article, we have cherry-picked the best quality cold emailing online solutions that cater to budding entrepreneurs and small business owners who need to reach out in mass to their leads and need an affordable solution to their problems.

But before we can talk about the 5 game-changing cold email software, let’s first explore how you can write emails that convert. By following these practices, you can better utilize the tools listed below.

 

5 Best Practices For Crafting The Perfect Cold Email

Yes, you can start using the cold email tools mentioned in this article for automated lead generation. However, before you start doing that, it’s best to know about the best practices involved while sending cold emails.

There are five magical ways to craft the perfect email that will convert your lead into a paying client. These include:

 

1. Personalize your email before sending: Imagine that you get a message starting from ‘Hi Sir/Madam,’ or ‘Greetings, dear customer.’ You won’t take more than a second to ignore the message and forget about it. Remember this while crafting your perfect email. Start with a personalized note, maybe about an event they attended recently, or a place they visited. At least, use their first name.
2. The shorter the email, the better: Keep your message concise and to the point. People are busy, and a long-winded email may turn them off.
3. A/B Test your message: A/B testing involves sending two different versions of your email to a small subset of your email list to see which version performs better. This can help you refine your message, subject line, and call-to-action before sending the final version to your entire list. And yes, adding a clickable CTA is also a must!
4. Provide value: Your email should offer something of value to the recipient, whether it’s a free resource or a unique solution to their problem.
5. Use another domain for sending cold emails: By using a separate domain, you can protect your brand reputation and avoid being flagged as spam by email providers. This practice can also help you track and measure the success of your cold email campaigns separately from your primary business activities.

 

5 Automated Cold Email Software Solutions

1. Woodpecker

Making it at the top of our list is Woodpecker. The reason why we have listed this on top is that they only specialize in business development, specifically cold emails, and sales assistance. This specialization gives them expertise in the area.

Woodpecker is a cold email software that helps businesses automate their outreach to potential customers. With a user-friendly interface, personalized messaging, and powerful tracking and analytics, Woodpecker streamlines the cold email process and improves the chances of converting leads into clients.

If you’re tired of manually sending cold emails, Woodpecker has got your back! This handy tool allows you to send those chilly messages straight from your Gmail, Office 365, or Exchange accounts.

Not only that, Woodpecker has the craziest integrations you’ll ever see. From Google Sheets and Slack for task management to Calendly for call scheduling, Woodpecker cold email integrations are the most versatile in the industry.

This email automation tool is loaded with features that’ll make your campaigns stand out. Want to test different versions of your emails? No problem, Woodpecker’s got A/B testing.

Need to nudge your prospects towards a different path? You can do that too, thanks to its if-campaigns.

And if you’re feeling creative, you can customize your campaigns with manual tasks and snippet-based conditions. With Woodpecker, the possibilities are endless!

Also, we need to talk about the friendly interface that you get.

Woodpecker’s UI (User Interface) features a clean and intuitive design, with easy-to-navigate menus and quick access to features.

The platform’s dashboard provides users with a high-level overview of their email campaigns, with statistics on open and reply rates, as well as the number of sent and scheduled emails. Users can also access detailed reports on each campaign’s performance, including click-through rates and bounce rates, to help them optimize their outreach efforts.

In terms of customization, Woodpecker allows users to create and manage multiple email templates, with the ability to preview and edit them before sending.

The platform’s email editor features a drag-and-drop interface, making it easy to add images, links, and other elements to emails. Plus, users can personalize their emails with merge tags that automatically pull in recipient data, such as name or company.

 

Free Plan Features:

Woodpecker’s free trial is for 14 days. During the trial period, users can send up to 50 emails per day and get a taste of the platform’s email automation capabilities. They can also use Woodpecker’s email editor to create and customize templates, experiment with personalization options, and schedule follow-up emails.

The trial also includes access to reporting features, which allow users to track their campaign’s performance and make adjustments accordingly.

Additionally, users can take advantage of Woodpecker’s integrations with popular tools like Salesforce, HubSpot, and Pipedrive to streamline their workflow.

 

Pricing:

Woodpecker has recently updated its pricing model and made it simpler. Its new pricing model can be customized by adding on A/B testing and API keys & integrations.

Its pricing starts from $39 per month for the most basic version, which does not include any A/B testing or API integrations. This allows you to send up to 1500 emails, and if you’d like the add-ons with it, the basic plan will then cost you $54 per month.

Their pricing goes up to $64 per month for unlimited emails and both add-ons.

However, if you were to get their annual plan, then you pay for 10 months only as you get two months free. The annual plan starts from $528 per year for 1500 emails to be sent in a month. If you want unlimited emails, then the cost goes up to $624 per year, which is the biggest bang for your buck!

 

2. GMass

The most special thing about GMass is that, unlike the other tools, this one is a browser plugin that integrates itself with Gmail. Although the name sounds like GMass is Google’s original product, that is not the case. GMass was founded by Ajay Goel, an Indian-origin software developer who is in this game since the early 2000s.

GMass simplifies personalization by offering powerful features like automatically adding personalized paragraphs, images, and links, as well as detecting and entering first names.

With GMass, you can customize large blocks of text, add unique images and links, and enter a person’s first name into the email address, all automatically.

By using GMass’s automatic personalization features, you don’t have to spend hours manually customizing each email. Instead, you can create one email template and let GMass insert personalized text based on each recipient’s information.

Personalization isn’t the only strong point of GMass. They have a robust build email list feature.

Basically, all you need to do is search for a keyword in your Gmail account and GMass will take care of the rest. It will automatically generate an email list using the IDs it finds in the search results.

Suppose you’re the proud owner of a bakery named “Annie’s Puffed Breads”. Now, let’s say you want to send promotional emails to all the people you’ve interacted with regarding your delicious product. Well, lucky for you, there’s a nifty trick to simplify the process. All you need to do is perform a quick Gmail search using the keywords “puffed bread”, and voila! GMass will automatically generate an email list for you using the email addresses from the search results. It’s a quick and easy way to get the word out about your business.

GMass enables you to effortlessly send a large number of emails at the most suitable time to reach your target audience. All you need to do is create your email and set a schedule for it.

GMass will take care of the rest by automatically sending it at the designated time, even if you are not online!

What’s more, you can easily modify the schedule anytime you want by rescheduling it from your Gmail Drafts folder. This feature makes it convenient for you to adjust the delivery time according to your recipients’ availability.

Pricing:

GMass provides three pricing options to cater to different user needs. The first plan is the Free plan, which allows you to send up to 50 emails per day and supports all features except auto follow-ups.

The second option is the Individual plan, which includes the Standard plan that costs $19.95/month or $199/year, providing unlimited use and supporting all features except email sequence and follow-ups.

The Premium plan, priced at $29.95/month or $299/year, supports all Standard plan features and also enables sequences and follow-ups.

For those who require even more, there’s the Enterprise plan for $49.95/month or $499/year, which supports all Premium plan features and provides high-priority support.

Finally, the Team plan, starting at $125/month for a team of five, includes all features of the Premium plan.

 

3. Mailshake

Mailshake is a powerful outreach tool that streamlines your email communication process, allowing you to personalize and automate your email campaigns. With its user-friendly interface and robust features, Mailshake can help you reach out to potential customers or collaborators more efficiently and effectively.

With Mailshake, you can personalize and send bulk emails in a snap. Plus, you can automate follow-ups based on how your recipients are engaging with your content – whether they’re opening, clicking, or replying. It’s a game changer that’ll save you loads of time.

And don’t forget to take advantage of the A/B testing feature on the platform – it’s a powerful tool that can help you fine-tune your strategy for better results.

 

Features include:

Mailshake allows you to book more meetings effortlessly with the help of email automation. By using this platform, you can create sales prospecting campaigns that are automated and include email, phone, and social media outreach.

One of Mailshake’s standout features is its selection of proven link-building templates. With its mass personalization and automatic follow-up features, you can easily scale your link-building outreach and improve your link placement rate.

Another feature that sets Mailshake apart is its robust mail merge capabilities, allowing you to personalize your emails at scale. It comes with the option to schedule follow-up emails based on recipient behavior, such as clicking a link or failing to respond.

Pricing:

While Mailshake doesn’t offer a free trial, they do have a 30-day money-back guarantee, which is pretty great. If you’re interested in this cold email software, you can start with their subscription plan, which begins at $39 per user per month.

 

4. Reply.io

If you need a tool to streamline your email outreach efforts, you might want to consider Reply.io. This software is specifically designed to help businesses and sales teams improve their email campaigns.

With Reply.io, you can automate your emails, track your outreach performance, and even personalize your messages at scale. It’s a powerful solution that can save you time and boost your productivity.

Reply.io comes with several advantages and some drawbacks as well. Let’s talk about the advantages first.

Firstly, the platform boasts a plethora of features that you can make use of.

Secondly, it’s user-friendly and easy to set up.

And thirdly, it provides a collaboration tool for email marketing teams, which makes it easier for multiple users to work together.

However, the only drawback would be that the pricing is a bit high when it comes to the number of contacts. Other than that, it’s a feature-packed cold emailing solution, as we will see now.

Reply’s robust reporting system is a standout feature that I appreciate. It gives you access to a wealth of data and metrics for your email campaigns, such as delivery rates, open rates, bounced emails, link clicks, and many others. This level of insight is invaluable for any marketer or business owner looking to optimize their email strategy and get the best possible results.

One unique feature that sets Reply.io apart from other cold email software is its AI-backed email quality check. This feature evaluates the content of the emails and gives suggestions to improve them before sending them. This helps users optimize their email campaigns and achieve better engagement rates, ultimately leading to higher conversion rates.

Pricing:

If you’re curious about how much it costs to use Reply.io, here’s the rundown:

First off, you can try it for free for two weeks. After that, if you want to warm up your email accounts, it’ll cost you $29 per account per month. If you need an email search extension, that’ll run you anywhere from nothing to $99.

If you want to sign up for a plan, there are three options. The Starter plan costs $60 per user per month, the Professional plan costs $90 per user per month, and if none of those fit your needs, you can request a custom pricing plan.

 

5. Snov.io

Snov.io is a well-liked tool for cold emailing due to its user-friendly interface and robust capabilities. By automating your email campaigns, Snov.io enables you to save valuable time.

You can even get the Snov.io extension for Google Chrome, which allows you to find email addresses directly from a website. It’s a useful feature that many people find handy.

Plus, you can reach out to them through email and keep everything organized using their CRM. The cool thing is that their software can help you with prospecting, outreach, and managing your deals.

You can also create campaigns and automate email sending with ease. And if you want to track how well you’re doing, they’ve got analytics to help you out.

If we’re talking about the top features that Snov.io has to offer, we definitely can’t ignore the Email Finder, Easy-to-Use Interface, Drip Campaigns, and Email Verifier. These tools are simply amazing, especially the Email Verifier which is capable of validating every single email address you come across.

Pricing:

So, let me break down the Snov.io plans for you. They offer a Free Plan that gives you 150 credits and allows you to send emails to up to 100 recipients.

If you need more, they have a Starter plan for $30 a month, which provides 1000 credits and 5000 email recipients.

For larger businesses, they have a Pro plan that costs $75 per month, giving you 5000 credits and up to 10000 email recipients.

And for those who require managed services, have a Custom plan that starts at $999 per month.

 

Conclusion: Choose The Right Software

In a world where cold emailing can make or break your business, it’s crucial to have the right tools for the job. While manually sending emails is always an option, it’s much more efficient to automate the process with cold email software.

Firstly, you want a tool that can personalize your emails at scale, without triggering any pesky spam filters.

Secondly, tracking and analytics are essential to determining how well your campaigns are performing.

Thirdly, email deliverability is crucial to the success of your campaigns. Make sure your chosen tool has a deliverability toolkit with features like custom tracking domains and domain health checkers.

Fourthly, automated follow-ups are a must-have feature.

Finally, pricing is a significant factor to consider, so choose a tool that doesn’t charge extra for additional inboxes. With these tips in mind, you’ll be sure to find the best cold email software for your business needs.

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Also read:

How to write the perfect sales email?

Email marketing for small businesses

How to boost your email marketing using videos?

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